What Will Your Choices Be for 2018?

      Life is about the choices we make.  It is easy for people to get caught up in negativity, considering the current political climate. I have decided that I will choose joy every day.
     Demands are put on us at work, by significant others or spouses, children, and pets that use up the precious time we have.  Please take some time and ask yourself,  “What do you want?” for 2018.
     The answer to this question can lead to significant changes in our personal lives and businesses.  One concept made clear to me in the past year is that less is definitely more.  Freedom comes from making deliberate choices about the most meaningful activities for me.  Simplify your life in order to avoid the noise.
Write down your plan.
     When doing your planning for this year, get out your calendar and put in all the important dates right now. Schedule that vacation that you know you want to take.  What business conferences do you want to attend?
      Next, think about your main goals for the year and write them down. When you write your action plan, be specific on your calendar and set dates, then engineer the steps that will get you where you want to go.
     Think about what word you will use to describe your goals for 2018. Last year, my word was Focus. This year’s word is Momentum.  I am excited for what 2018 will bring and I have been writing down my plans. So I can be of the best service possible to you, please click on the following link and answer the two questions that you find there: https://www.surveymonkey.com/r/XTX8R76

Make Your New Business Plan for 2018 Now!

Photo from illuminationconsulting.com


Here we are at the end of 2017!  Get a jump start for the new year and make your new business plan now. December not only means a time of celebration with our families but it is also time to celebrate what we have done in our business! Take some time to review your accomplishments for the year. It will give you a boost when you begin to plan for the new year. Block out some time for you to think about what goals you want to achieve and what your focus will be.

When you do your business planning for the new year, take a look at what your customers truly want and create something uniquely special for them.  It may be a new product or a premium service offering that brings them the results they have been craving. In the age of connecting everything to the internet, I believe people are starving for personal interaction. If you take the time to follow up with your customers by calling them or sending them a handwritten note, you may be surprised at what happens.
For your social marketing portfolio, look at your target market and where they are on social media. Here are a couple of ideas you may not have thought about:
Instagram is a great place to market your products or services. Remember that it is a visual platform so make your images beautiful.  Look for influencers who have a big following, contact them and see if you can purchase advertising or a shout out from them. Use their big followings for leverage to expand your business and provide their followers with value.
Pinterest – If your product or service caters to women, this is also a good place to make passive income by posting eye-catching vertical posts with links to your sales pages, affiliate links, or coupon codes. Make boards of interest with gift ideas, or topics that your clients would be interested in.
Whichever social media platform you use, find a place in your schedule each week to write and produce your posts for the entire week so you don’t have to worry about what you are going to post each day.
Make a plan and take action. That is the mantra that is running through my head as we move into the new year.
If you need to take action by finding a different direction in your career, grow your business, or are thinking about starting a new business, please go to my calendar at www.calendly.com/choosejoy/discoverysession and schedule a time for us to talk or visit www.marialuchsinger.com for more information.


10 Ways to Grow Your Business


We are two-thirds done with 2017! As we venture into to the rest of the year, what goals do you have for business growth? Most of us would agree that we want to become more visible to potential clients and helpful to the ones we already have.  Here are ten ways to help you do that:
1. Think about the needs of your customer and ways you can inform, educate and entertain them.
2. Go to the places your clients choose to be on social media and join the
3. Involve your clients in a promotion to help a cause that both you and your
    clients believe in.
4. Write thank you notes to your customers on a regular basis.
5. Periodically send a gift of appreciation to your best customers.
6.  Go out into your community and be visible through networking opportunities.
7.  Think about the clients that most need your product or service and partner
     with people who already serve your client base.
8.  Provide useful information in a report, or a handy online tool your customers
     can use.
9.  Always strive to provide massive value.
10. Call your clients to see how they are doing and what they need. It might
       surprise them to hear from you personally on the phone. (If they are the kind
       you can reach by phone.)
We know that whatever we do to help our customers know, like, and trust us, is going to help grow our business. Providing quality service is a mindset.  Investing in service to our clients pays big dividends in business growth and personal satisfaction.  Set your goals and get growing for the rest of 2017!
If you would like help with growing your business or reinventing your career, please email me at [email protected] for a free strategy session.


Focus + Action = Results

School is out for the summer, but I want to talk about one equation we all need to master for maximum success in life and business.  Focus + Action = Results.  You can be laser focused on your results and have the best information available, but without action you will not move forward. By contrast, you can be very busy taking action every day without focus and not achieve the results you want. With a clear plan, you will take less time to get further.

We know this, but it can be challenging to decide where your focus should be. In business, one great question to ask yourself is, “What income-generating activities am I going to do today?” Then make those the first priority of the day. This way you can feel accomplished and not get lost in the minutiae.

Try a different method to achieve better results

One example I want to share is I recently wanted to find a new way to engage my customers when they come to my web site. Many web sites now have chat bots that pop up when you visit. I wanted to see if these would make a difference for me. I found a company called Drift.com.  The free version of the program makes it possible for me to interact with customers when they visit my site. The chat bots will also make it possible for customers to leave messages when I am not online. If you are interested, the paid version will schedule appointments for you.

To see how these chat bots work in real time, please visit my web site at MariaLuchsinger.com.  I would love to hear from you!

Focus + Action = Results. If you do not produce the results you want, you can use the information you learn to make your products and services better.



Celebrate Your Success!

Do you ever take time to think about your achievements?  I don’t need to remind you that life is moving very fast these days. Phone calls, email, deadlines, client appointments, children’s schedules, and numerous responsibilities are part of every day.  Congratulations. In the middle of all that activity, you have managed to achieve success!  People have been helped. Projects are finished. New ideas have been generated and innovation applied to your business and your life.

My father once told me, “Take a little time each day to think about what you have accomplished.”  I think he said this because when we reflect on the progress we have already made, it builds our confidence and gives us fuel for future endeavors.

So when you are reflecting on your day, celebrate the small successes as well as the big ones. I want to encourage you to write down your accomplishments in a journal every day.  I believe you will see a significant difference in your energy levels and you will find inspiration for the future.

Note to Women:  There is a place in the paperback journal I developed called The Queen’s Journal: Inspiration for Action to record your accomplishments for the day.

Everett Art Walk and Book Signing at Grow Washington

Maria Luchsinger is signing her new book!

The Grow Washington Store of Everett at 3013 Colby Avenue will be hosting the Everett Art Walk and a book signing with Maria Luchsinger.  Maria will be sharing her new Amazon best-selling book, How to Get Your Joy Back!: A Women’s Guide to Midlife Career Transformation.

The event will be held from 6:00 p.m. to 10:00 pm. on Thursday, July 20th, 2017.

80 Summer Side Hustles For Extra Cash

Summer cash for you!

Who doesn’t need a little extra cash? These suggestions are great for you or a young person in your life who needs to make a little extra money this summer (or maybe a lot).

69 Ways to Make Money
For the creatively inclined, GearBubble.com makes it easy for you to sell merchandise that you design directly to Amazon without inventory. They will make it on demand when the orders come in. They have now made it possible for you to connect with Amazon and put your merchandise for sale there with a click of a button. There is a $29.00 monthly fee to do that or you can try to do it yourself. Mugs seem to be the most popular and it would not take many commissions to recoup your fee.
Rachel Rofe is making a living doing this and she has a course called the Low Hanging Fruit system for further information.
Nick Loper is the Chief Hustler of Side Hustle Nation. I have been following him for over a year now and he has so many different side hustle opportunities that he side hustles full time to support his family.
Right now, you can get one of his books for free on Kindle. It is called Side Hustle Path: 10 Proven Ways to Make Money Outside of Our Day Job. He also has a great book called Buy Buttons with even more information.
So there you have 80 avenues to further your bank account. Get started on your way to a fantastic summer!
If you need to totally switch from your day job and would like help finding a career that best suits your strengths and personality, get in touch with me at [email protected] or visit my website to get my free e-book Three Secrets to Career Transformation. 

Choosing Midlife Career Change Strategies

Midlife women have career challenges when it comes to returning to the work force, leaving a frustrating position, or planning for retirement. They often seek a career change.  After working almost seven years in downtown Seattle, I left a stressful corporate job with a long commute to pursue my strengths that were in the area of creativity. 

A flexible work schedule and time to visit family who lived far away were important factors in my decision for career change. My career reinvention includes substitute teaching for the Everett School District, writing books, and coaching women so they can find their own paths to joyful careers.

As a career strategist, I coach women using this philosophy, “You owe it to yourself to explore the possibilities of how you want to spend your time because you can never get it back. I encourage women to visualize, strategize, and energize their dreams!”

I wrote my new Amazon best-selling book, How to Get Your Joy Back!: A Women’s Guide to Midlife Career Transformation, to provide a step-by-step formula for helping women match with careers that take their strengths, talents, and personality into consideration.

       How to Get Your Joy Back!

Part One helps women identify where they are now in their life. Part Two includes worksheets, online tools and self-reflection. Part Three provides direction and resources for a number of ways to develop multiple streams of income. Some of the opportunities included are starting a business, writing, and speaking. References include how to find career related information along with internet link addresses to over 100 resources.

“This book is an excellent tool for women that want to become empowered, go to the next level in their lives, and start following their purpose. I recommend it as a must-read.”

-Althea Ledford, Editor of E The Magazine for Today’s Female Executive

“A practical and soul-nourishing balance of strategies to support your career goals. Vibrant with possibility.”

– Ana Rosenberg, Best-selling Author

For my free e-book called Three Secrets to Career Transformation visit Maria Luchsinger.com.

Reading With Kids Is So Important!

As a teacher and author, I have always been extremely aware of the difference that reading out loud with our children can make. I was excited to be able to discuss this on the Reading With Your Kids podcast.  Here is my interview with the host as we discuss the Sammy the Centipede Book series and the importance of reading with our children.

Now is the Time for Change!

Move to a Place Where Your Joy and Strengths Intersect.

Are you ready for a career change?  Have you come to a place where life has become frustrating?  Maybe the job you have pays the bills, but does not pay your mind and creativity the dividends they need.

I was in that position at the end of 2010. The company where I worked was going through a merger and I wasn’t getting home every night until almost 7:00 p.m. I decided there had to be a better way.

This realization led me on a journey of re-invention and I am determined to help other women get in touch with their joy and find where their strengths intersect with a career path that excites them.

This is why I am so happy to announce the launch of my new book, How to Get Your Joy Back! – A Women’s Guide to Midlife Career Transformation.  If you are looking for a way to pinpoint your next career direction with a step-by-step plan, please take this opportunity to get a copy. What you find might surprise you and start a personal revolution.

I would appreciate your honest review on Amazon.  You can go to my website at www.marialuchsinger.com or find the book at Amazon.com.

I am a teacher, speaker, and certified life coach specializing in career strategy. I would love to talk with you about your next move.  Contact me at [email protected]

Here is to joy and success in your life!