Last week I was talking about getting maximum conversion from posting on Social Media. This involved the three steps of engagement, connection, and going offline to have conversations. Once you have made those connections, it is imperative to keep in touch with those leads and customers.
If you don’t, the best way is to organize a follow up system that you enjoy that works for you. Otherwise, you won’t do it. You also might want to refine the one you already have. Whether you are using a Basic Excel Spreadsheet, or one of the many customer management systems out there, it’s a good idea to have a daily list of people to follow up with. As soon as you speak with someone, schedule the next interaction on your calendar.
If they are not available to you now, ask them when a good time in the future would be to have a conversation and put that date on your calendar. If you do this systematically, you will always have people to talk with every day. Do you need to send them a piece of content that speaks to the issue they are struggling with? This makes you more valuable to your customers as well.
The continual process of following up will bring you more business than you have imagined. People love to see that you care and when they do, you stand out prominently among the many people and situations that are tugging at their attention every day!